Being a dentist is a tough job. Not only is it important that you keep up with the latest developments and techniques but also find new ways to attract customers for scalable growth. In a world, where digital marketing and review management tools are utilized by every business to track customers and their needs and preferences, why should dentists be left out? Therefore, we are going to share some important digital marketing tips that will either help you if you already have an existing digital presence or starting from scratch.
Create And Optimize Your Google My Business Page
The first and most important digital marketing tip for dentists is to create and optimize their Google My Business Page. When it comes to your local SEO strategy, your Google My Business Page plays a central role. Essentially, your Google My Business Page is a verified source of your business hours, days, practices and location, etc. This is the first thing that will pop up when patients are seeking dentists for their dental works. This is why you need to make sure that your Google My Business listing is optimized to end up at the top of the search list.
Optimize Your Website
Even though you might have the most beautiful building to house your patients and dental services, but they will not be of any use if you do not have a website. In addition to having one, you should keep it optimized as well. Similar to your Google My Business page, your website will also pop-up in Google search listings when patients search for it.
While your Google My Business page gives your patients all the important information regarding appointments and contact, your website will share all the necessary information about the services you offer along with the practices. There is a lot that you can do with your website such as including patient reviews and testimonials. You can allow patients to book their appointments online. Introduce your staff members, dentists, and the office environment.
Considering the fact that people mostly spend their time on cell phones, they are most likely to make an appointment if your website is easy to navigate and answers all their queries. This means that your website should also be optimized for mobiles.
Get Online Reviews
In the past, the only way to make appointments or purchases was to personally visit the clinics or shops, etc. However, today, especially considering the pandemic, people prefer to shop and make appointments online. Plus, the first thing patients would like to do when they are searching for the right dental practices is surf the internet.
Once they stumble upon a reputable service, they would like to go through online reviews and testimonials. If they observe that the page has a massive following but relatively fewer testimonials and reviews, they will sense something fishy.
A lot of businesses out there put up fake reviews and testimonials, which means that you should be careful. Online reviews can be a great tool to attract customers but can turn lethal if utilized the wrong way. Therefore, make sure that you ask your patients for reviews once the services have been provided and share them without twisting to highlight transparency.
Invest In A Long-Term SEO Strategy
As a dentist, you should always try to capture potential customers in your local area. The reason is that people always look for the nearest dentist online with the most reputation. At the same time, a lot of dentists are acquiring new patients just through local search experiences.
With that said, you need to make sure that your website content is always top-notch and you don’t use any fluff to damage the ranking. Plus, use the right keywords and visuals to inform and educate your parents about why they should consider your services.
This long-term SEO strategy will work for years to come. Many businesses lose out on competition just because they ignore the basics. However, if you were to hold on to them in the meantime, you can improve your rankings.
Concluding, the above-mentioned tips will surely help you acquire new patients. Make sure that you keep your content updated, invest in your website, and improve your search rankings. Use credible digital marketing tools and review management software to level up your game.