A lot of things decide whether a customer will buy something from you or not. And these factors become even more important if a customer will be purchasing something online as that includes minimum interaction between the sales rep and the customer. That can be really hard if you are not careful enough about your strategies. Your strategy should also include the use of a review management system for the internet reviews.
Customers require trust in a brand to be able to buy from it, whether that trust is in the form of recommendations from friends and family or online reviews from other customers. As long the trust is there, there are more chances for a customer to buy from you. However, the customers’ trust seems to be fading away these days, and that is especially true for online businesses.
However, the question that arises here is how do you get customers to do that for you? Or how do you make your customers happy in the first place so that they can write you a positive review?
How to promote positive customer reviews?
The answers all lie here. These are the following ways to ensure you get your customers to leave a positive review for your brand.
Create a space for people to leave their reviews on
If you want people to leave good reviews for your website, you first need to create a space for them where they can do so. You can do this by creating different pages that people can be directed towards to either read a review or write one for you. You can create a page on Facebook or use Google my business to help you with that. Other pages and websites might help too but choose something that people trust and use more often. Facebook would be a great option as a lot of people trust Facebook reviews over any of the other ones.
Optimize you content
Don’t make it hard for your customers to access your website and products. Optimize you space in such a way that people can leave reviews on your website too. Moreover, leave links to your other pages so that people can easily access those and read or write reviews for you. Leave more than one way for your customers to write you a review. You can use an email to remind your customers to write reviews. Keep these short and simple so people can easily access the links.
Make the customers happy
Obviously, the quality of your product and your business dealing will affect how customers feel about you. However, that is not enough. Customers need more of a reason to want to leave a positive review for you. Create incentives for them that will make them want to write a positive review. You can do that by offering discounts and coupons, gift cards and different contests where they can win something.
Respond to your reviews
Responding to your reviews is important, and by that we don’t mean just the positive reviews. Responding to negative reviews in the right manner without sounding defensive or harsh can make your customers believe that you are ready to improve and fix your flaws. Be empathetic with your customers.
This will lift your overall ratings and make them leave more positive reviews. Your customers need to know you are listening and ready to cater to their complaints without. It is not only the right thing to do ethically, but also the right thing to do to help your business grow. A review management software will simply make things much easier for you, for instance, if you own a real estate business. So, do look into that!