A lot of things decide whether a customer will buy something from you or not. And these factors become even more important if a customer will be purchasing something online as that includes minimum interaction between the sales rep and the customer. That can be really hard if you are not careful enough about your strategies. Your strategy should also include the use of a review management system for the internet reviews.

Customers require trust in a brand to be able to buy from it, whether that trust is in the form of recommendations from friends and family or online reviews from other customers. As long the trust is there, there are more chances for a customer to buy from you. However, the customers’ trust seems to be fading away these days, and that is especially true for online businesses.

However, the question that arises here is how do you get customers to do that for you? Or how do you make your customers happy in the first place so that they can write you a positive review?

How to promote positive customer reviews?

The answers all lie here. These are the following ways to ensure you get your customers to leave a positive review for your brand.

Create a space for people to leave their reviews on

If you want people to leave good reviews for your website, you first need to create a space for them where they can do so. You can do this by creating different pages that people can be directed towards to either read a review or write one for you. You can create a page on Facebook or use Google my business to help you with that. Other pages and websites might help too but choose something that people trust and use more often. Facebook would be a great option as a lot of people trust Facebook reviews over any of the other ones.

Optimize you content

Don’t make it hard for your customers to access your website and products. Optimize you space in such a way that people can leave reviews on your website too. Moreover, leave links to your other pages so that people can easily access those and read or write reviews for you. Leave more than one way for your customers to write you a review. You can use an email to remind your customers to write reviews. Keep these short and simple so people can easily access the links.

Make the customers happy

Obviously, the quality of your product and your business dealing will affect how customers feel about you. However, that is not enough. Customers need more of a reason to want to leave a positive review for you. Create incentives for them that will make them want to write a positive review. You can do that by offering discounts and coupons, gift cards and different contests where they can win something.

Respond to your reviews

Responding to your reviews is important, and by that we don’t mean just the positive reviews. Responding to negative reviews in the right manner without sounding defensive or harsh can make your customers believe that you are ready to improve and fix your flaws. Be empathetic with your customers.

This will lift your overall ratings and make them leave more positive reviews. Your customers need to know you are listening and ready to cater to their complaints without. It is not only the right thing to do ethically, but also the right thing to do to help your business grow. A review management software will simply make things much easier for you, for instance, if you own a real estate business. So, do look into that!

Building a positive online reputation can be easy if proper measures are taken. Reviews, which require a review generation software, are also effective. Other options include business cards, better service, social media presence and others. Further tips for improving positive online reputation are given below.

Write Blogs with Quality Content

Among many options, writing blogs for the website is a great way which helps improve your online reputation. Blogs should contain informative and quality content which inspires the users and urges them to share. This way you will get more customer reviews through new users which can be managed with a customer review software.

Improve Social Media Presence

Social media has become very important for improving online reputation. Any business can use it in a number of ways. First, it helps improve reputation. Second, you can debunk any bad news associated with your brand. Third, it helps connect with more users. Fourth, it is a great option to spread the message and share content for more organic traffic.

Reply to User Requests/Comments

The digital marketers believe negative or bad customer reviews should also be responded. When you get a review, it should receive a response from your side. It helps users change their mind. However, you have to be constructive when dealing with bad reviews. Aggressive approach will not help at all.

Generate More Customer Reviews

When it comes to improving online reputation, various methods work. One of these is to collect more customer reviews. The brands should make the review writing easy and simple for customers. They should provide multiple spaces on the site to get more reviews. Manage the reviews with a good review management system and improve your reputation.

Share Achievement with Users

Not many brands follow this option. But you should as it really works. When there is something big, it should be shared with customers. Post on social media if your brand gets an award or achieves something important. It will surely instill trust in customers making them believe they have chosen the best brand.

Monitor the Web for Assessment

You have to be creative to see what people are talking about your brand. There are a number of ways to monitor what others are saying on the web about any brand or business. It will let you find out where you have made mistakes, where you can improve, and what areas can be targeted to improve your online reputation.

Create Online Business Cards

Neil Patel, a famous digital marketer, recommends to use the online business cards for building better online reputation. Many websites allows users to generate free as well as paid business cards and then customize them. This way you can become more famous, get the trust of the people and improve your business reputation too.

Write Guest Posts

Content has always remained important for improving ranking and online reputation. Brands that create guest content and publish on other websites get more backlinks which lead to more traffic on their websites. Thus they get the users’ trust, become more public and earn more revenues. You should also start writing guest posts, if you have not done so far.

Create Videos of Products/Business

We see millions of new videos on YouTube and other websites about products, services, apps and similar stuff. You have to create quality videos of your products or business and share them on YouTube as well as social media sites. This way you can build trust of the users and become more reliable in your reputation.

Contribute to the News

Writing on some amazing websites for free, even, is helpful. It lets you become a top contributor who people trust for news and reliable information. You are heard and people trust what you write. You can garner more support online.

Create an App for Customers

Lastly, as experts recommend, a business app or podcast will come in handy to build positive online reputation. Customers will feel more confident that they are dealing with the right brand. App makes it easy to buy products, order something, maintain communication, check reports as well as manage the customer reviews with a good review management system. Good luck!